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Dec. 5, 2024
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Marketing

Personal interaction, data bring small brands into luxury playing field

June 22, 2022

Consumers want personal, unique experiences. Image credit: Maison Atia

 

By Nora Howe

NEW YORK — Major fashion conglomerates such as LVMH and Kering certainly attract the most attention from the luxury market, but there are ample opportunities for boutique brands and entrepreneurs to succeed.

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  1. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  2. Louis Vuitton lights up Fifth Avenue for holidays
  3. Rolls-Royce reimagines monogram in digital content
  4. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  5. Baccarat turns attention towards elements with ‘Inner Fire’
  6. Bugatti opens showrooms in Munich, Vienna
  7. The Macallan pushes anniversary collection at JFK, SFO airports
  8. LVMH launches employee-led accessibility initiative
  9. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  10. Coty, Swarovski sign exclusive licensing agreement
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