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March 2, 2026
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Events / Causes

Krug leverages brand reputation via Master Sommelier ambassador

October 31, 2012

 

By Tricia Carr

Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand's first U.S. ambassador rather than tapping a celebrity personality.

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  1. Vestiaire Collective study links self-doubt to new purchases
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  3. Lamborghini onboards next chief people, culture officer
  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  8. Audi joins Major League Soccer for upcoming seasons
  9. Waldorf Astoria Goa to open in 2030
  10. Annual revenues rise 15pc at The RealReal
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