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Krug uses music to communicate Champagne taste digitally

August 8, 2014

Krug's Grande Cuvee Champagne blend Krug's Grande Cuvee Champagne blend

 

By Sarah Jones

LVMH-owned Champagne maker Krug is building a multi-sensory experience around its wines with a music feature for both desktop and mobile

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  1. Reimagining hotels with service culture and inobtrusive technology in new world order
  2. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  3. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Augmented reality in luxury - Luxury Memo special report
  6. Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  7. How Western brands can find the app in China that reaches their perfect audience
  8. Swimwear: The dark horse on China’s retail scene
  9. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  10. Global wealthy begin shift to sustainable investing with pandemic overhang
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