Fragrance and personal care
July 20, 2016
Promotional image for La Mer's Made for Pinterest effort
By Jen King
Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.
{"ct":"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","iv":"60939c2740ec868fc05432280f3f4645","s":"eb2b9ee79466e048"}
Share your thoughts. Click here