Fragrance and personal care
July 20, 2016
Promotional image for La Mer's Made for Pinterest effort
By Jen King
Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.
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","iv":"3bf25cde17b4cb35e491cdc0bab92d3e","s":"d9baa00dc58dd11a"}
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