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La Mer uses personalized approach to promote anti-aging serum

January 22, 2014

 

By Jen King

Estée Lauder Cos.’ La Mer is promoting the 50 years of craftsmanship involved in the creation of its latest skincare serum with an interactive microsite highlighting the healing properties of the marketer’s Lifting Contour Serum.

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  1. Louis Vuitton enacts intersectional environmentalism with conservation effort
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  4. Day's wrap: Tiffany & Co., Maserati, Mercedes-Benz and Condé Nast
  5. Revenge travel and spending: Chinese New Year domestic tourism generates $55B+ in revenue
  6. Condé Nast launches content partnership with Pinterest
  7. Chanel continues dance with Dakar in dual editions of ‘In the Library’
  8. Led by Mercedes, major EU players back sustainable vehicle supply chain venture
  9. Tapestry signals progress with latest ESG report
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