Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
{"ct":"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","iv":"b60f7d232c408c2bb6a26a999e683ca4","s":"803dfd4d9d4c400e"}
Share your thoughts. Click here