Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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","iv":"3be85c68827939deddc4eaf41f8218ad","s":"3b3cb73bdbf0e169"}
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