Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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K7TOFHXzV1QY76UXS14BjIMvsnhdHjj0lRXzDH+Btf7SB0heTqxxig2TiKnwg9s0PhOQHShMYpu8j7BvrGwwPhHF6FD1TXpLsD+iKjxfd21ALLGEg1hP5tY+074uTACW+tIPJFxvxyD\/n\/bwBEsuYigjqbkljc9PZgqgeDMTTahnRVvNiICOrYR3Tf+CCFfOPtgZKICJlSf3uYHlcUs+t8vcyKNcM9Qti3AoXFepwvwN8Hs7Evlom8IZ8K1iVjxgONWTo+9ZsvkHVsS1tIHId5ZGM0vprDLDcWa3WOkCqKFk0Bwy0NoH20Pb262TdYM4joBEcvX1A7KexTsZWbAvwGifApSnNonSoOMPuoHsdLUv1b2+b8bBxm\/n3vNeGN5+xwODzvTbKI7M7z31scYcE6kMiXtE9jCgktPg2Cwp96TxmHCcMB3uIGDc2e7eYa+Y5brEnpQUanYr3qvEEUL9+MkNXIuYF1VS0r4INobaY7gO0qENl+2do59mMqJfQJ2DHMXGC1gz3XPNMB6b4zLPrqQK3YtVRxnhsiluTLhXpalkirNKD0gCc\/Br5sr6lAnQCAr5sWccF7CIV+OKnnxByjGHT\/NWlzWYTeaFYt1jiYER85JheMi4qRN3GyEdzdHQ8J5h3I4VcSOuo7D+02qaQz9PWBj5m2h2LNrYMNz5BZLNCfVqPxRGgqxqwA739M\/5CGABl4f7PciMNwwa9S6WrVoSG\/VV4GL+ff5NbBkryaqZuDZbp+TlVwVxIBm4j6fvE9ZQj4FMSUmBquQ8cRD42w+8UfuJ1xOdXnfxuUYQRITcwHGXEKQqp\/z0wdwiwB0SZvM98ejJw+wfjw7ZYJaETVoar6xyWfsWysYNJ3DIa+MuYiGJ6HIXDMDLW55QMg5snAv6CQg9RKg003sa91ErXKcThU9zprkqVRoSts\/YfSjl0eL2nLfinSAw2XWzG650A9XVEa\/YFLgIcY5QVJJkA0nya3AkN1NulMvK883jOV1rAQYCnN4nybHqAx1c5k+83OYOYR6V2HA0GAb82hkx2nKvW2zMHOyc+DoMRr174btbazMc+wiCOd2Lu\/DagMK\/kyC7Ybgayt\/CC6kTVS1IYjbxFf8wfc8JYRPRy5R9HdUVSyoRX15cQ1wwv2TvpxWxF+w9O63tpVib0mQlzU6MLLzQ8iP9qSwsIEHGe1HK7GKWtSnNFSXMI4fbZ\/ZRVtzsU1QgpNQc8QGdbOpe+Ez8vH9mKgQpQixGTymSwgovnQpTYp8Cxluh2bMXH6c\/XeQe2Oi7WFW9gGqZB0BDOl9uZkVtBDHEB0kz7c4gUFHqe0bCAIuTxAye6K\/E05UokQMS1FelLuQc0J\/byf7sHlkPjl0zWqV2EA9bhpkzpSfCulH3SGgfMr7kI3m0WDyMmhhTy7C3eXg8DgNsn3+xHpH938acf1xJDSONQIC+xX7HKvV9G19DRUy8Sd6b6oBr6F\/pcU9dJzTsLslrqkpROsNcQYmeFUe6IuUk2\/GmYCcUzmGp846rnn0\/lGTDIFQGlogQpDR1ocDZIA+Weyc1yZ6RRw5QMQ6fNu25JRtNwavzOFBRUThcVrdPxwBtFpGsYB39P1tvRR1VnPdAQac83aV2il1ipS4zvnwadM7MzRrKEzyEJ+L1rvAGn2ne\/+ysOLCNWAsBB2gR8SUsOXSDSL5C6dyJMGVoEc9y60PSfEB5Oky6e7qOQMNe2LqeNXLjb9xKENEj\/w8jD9J6j4t36s5BxcjIF0FrHz5WJU+RH8vHhHyd0pt8l8tcOEQQ+JeuyunvecP57PuzXEGpFvS4Cnh1MX4C+Dn6koM6BvhWlTUG8p1Yt7usb8dkmjIKos6YRY\/iXMzgF6cUf1kRSPfi71RDNe\/1lKzx8v5Q5OjU\/8TyeGq9nYrd8gS7RfXHFkWfAWohzKEtsGGGa9Z0MFwFaRp\/sPsoiflao4eaYtSY5HGiiawOaU0aR0awFfNWqbplQjOtCn1Hl6fZqkrsB1vn2Wxle4kUhcQdxvPqz5lTBGhyjzz3rakHkGPXy7gzWsGdKAVFGmTo\/j50DwN4AoljJY1EuYSDTVC3UmoxFVj1oKiFcR\/46hMKOPBSpRvC+PE5iL6x+77MjLvmtF88Ge\/YZch+mwgeUph0edyGYDwhknG8SmwQeGdZMd+rMfodkfcHP6kPTPslzDLPxRJx88poIN+0\/T+fQsub6xHByQQn8VhuO0ewFJC8Jm25r1WBwR5qGJln+ytkpW4ksXCnogYaRFCyrCy1LA5ZNAKn1RrqrD0bQzHShLxsnI5HDky+4aI7LEQE30jpsdJbl27YiByPHzk2yCaA80AuJN1qYlPDEBaetKOhKx0\/xPUvQKN83M8VG0YMI6X6AMcgwxGd9B4tcQTOB5BR5HLdONMD+36LeL1sYdvqtv6t6UQSde+up3pnr+3hFjSBo82sTY0vpoWyoqw6nwm331w9zBMEFr0UctjPZ6MvH3orvcKVCGTnPV5E7r5Fygz4tcE5r+84Eqkzyzd\/9pHhAjfBcQoeMIKA1HjSpVA8KaWCzIbAwG3ZoJNNwsOJDyaHi1EOi0xJ\/U0N1mDknzKLfaEqWQ0U1LFZQZepsWOX8mvZhASQk7Fwf9i3Mhhw\/6LLsOq1IGCmrXdYs+MECwe+AwHCJK16N5\/5Tsu\/NY\/kZtgDDM79TqnA\/Rmyb74Vim32MO7TiUWoVjx00Utvi3u7ZvQprc5iGGcdzIqGOutrFridv0k1N+eF5yF6x4QnYnrazFrHCTlDFvPeKoYsu2+hNtDcWTOfw+i8v8kvFyafmoR+EnVMSn3KoMvXfHkogbEL\/C4sWUpXl3fU15G1gaC9JTYwdQ0hO1AtydBJKMymb8DDlUKpHCbq7krEfDwyB\/CuFOgoa4Yt+6xEUgDg\/YmVZWYC4KM9ap0Pbvefts7iJ50xPcM1kvbh\/p3QxAcHXoGAghKiVlGLetVFIQqyk9Bnxddd63B6Hqnuoxm2tfk+25TjbTqMOeHgkbBmSEGAFB4vvKqCICNSR7Zdup8WfDCRACvv1PRavcVuec2+X5pNPWobiyQJK7PMJXDJP\/\/VJyYB5hwSKmIN9eQDaLatTxM3ttBdGpMhz7iHClm+CGa35+rgYdDEVFxZK59ZYqLsDUa72NLWZM4VPrpKuvAoTY\/NiSgc+C+DProkZW\/1Pn\/HZ2TjujqKMzq51VzCS1eTq4yfvsBYdUf0bvn9w4UTd7rgf7xq2jC9AF+DHvGqH4Jo7S2W7oJBXi+IxFneAWsh2Nj\/yyaBlXMDsA8CuiYc+iL2iXQ34UThZTjOQg+bEZbY0IaSpLPAWU8QOkgpqJaGAiZSRoBBWFMRkVnIl\/fHaJA5VSx2oWgAvDkM+sIRWoWvgmZdX4fy4PloHs7SXR39VQ4x17X6MqjWFamVwX2UiFxXDoJlu1LFze468gayqus6i1\/7yZU0tKjctEnlq008RV4\/YA\/z6vCwDovxY535sun9D8HS7Cf3sNiyMuyd7qIJr9mYCPNpKXoyFom3XcdtzcrhWIdTSJ2WPgjatAalumunncWVxFOBvG1MFC21mkeLnejUw+No8Q9u1ooxG9rvDWvDlM2r8L9jTuj+FsaQx6kOm0eO1QFVaZg+L8pWrwVdhgdoy+\/RgxO9Uz5IUcYR0SdNMN3Cq8XTKcReCnceWQbAKE4k9cqBIMTXnGPNAQVa3BRJ7H1QEcOqSTJ4DBMqInTmerfo8aT2jIV1UmJkdHAkQFLFSmMBpynlH5XYo0LajX8AwlA44CrTf6YudSayil3mEMFw9dL9ZSiZ8w5ZI85H2\/u98WdYET\/8Hg4EoATIgko8zdydmZ6mYUGe5CshThTQoA1uHAuzkxYzuBeOUSiBEY\/dy7xlzMWEt1ItqcGIHT83yA4XYNeb0LPepUzWUAYy1i1+aMyyCnH2LTtNWevl7qcB4Ws32wnMdiiD36PeFaP5LwJMtYjgqFlilS+4HnUa7qCGni+S7WUKV2r8nS2qTfaBPlP\/tSxTo1rOji2Aiih7rl4y5OBX4l1GXTD47YrJIjHaH7vTt9EcIjTN6E\/HwJ77KQOkUid5+ohQMRUxfpXGfPrWRMlxRComIGNBxHGuEEKb8keIuvJ35a2srJV+IQrMlaWb9iHrGqNX+ZP2cNJE7oFI1NmJ3nBJjdE4E2KNPhJKDKrsb9Fh3G0L7wQJItDDHOP6OEpAS1oelEuSefPkBQkDHWxH6ROVo5O7Yi7D2QznmXmWGRscgvW4U3WzsYnMEbTKSwFGrxp72LyTexeuM\/bL35a7LjT3FciXkMIx2hbsKZAEVPxoNdZwzJo3glvf1wzDRc\/9hakyNPUYBwAq4ZwU1pStA9OsWyGCjIDenPsoSHhloJBxh++zK2Uhcq9\/wE\/mjp2sCzu9Ga2S3zd+jmufvV6aHiELOBOtGLUkinnN8ajc4xcKIsDmhJDvmGALgFZYHqflM4fNy9+bB6edp4s7VsRyWHkA+sS7cSMpTATWb0nYR3RDk4FrbFGvM3Amct\/raaQacmTHTqXMeQfzED2yOZDb16CugNWIsRut6+BtJI9mBGzfSiHQy9ITmIIw5e0eAC4YEdtfSWQS72wteePwE3kp6oK7na9E9wqQ8cvAPb5oZspmkLorvNQcasI45TyRDsJzi5CU3d+1z6r+vQOGHYz37WcvI3+A9W8X\/KV+InpDPEA66y8LMwXQx7VY81Xr3NBQI9fONKkYM\/Qk=","iv":"0c95541ec5a08d096a7827e4ab14336b","s":"b216efe3c6286a97"}
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