NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.
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","iv":"97e97435e62a61fdd33b9672e91a2451","s":"ca959cc186c7bc32"}