NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.
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","iv":"cea2c6603d838ef05b224c9b38ca947f","s":"d35045c2098d8373"}