NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.
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","iv":"d745b54bb43a738a9683172e16db76ff","s":"3f3936325e09669d"}