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Dec. 17, 2025
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Lagerfeld’s Choupette leads trend as pets become brand representatives

March 25, 2015

Choupette stars Choupette stars in a calendar this year

 

By Kay Sorin

Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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