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Aug. 25, 2019
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Automotive

Lamborghini draws most attention among auto brands

July 26, 2018

Lamborghini has increased its online sentiment and offline influence. Image credit: Lamborghini

 

By Sarah Ramirez

Italian automaker Lamborghini has bolstered its marketing reach and increased its goodwill among influencers, according to a new report by Engagement Labs.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Luxury hotels can leverage social clout to attract young affluents
  3. Four Seasons adds trip planning to app experience
  4. Prada presents commitment to sustainability in film project
  5. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  6. Christian Louboutin pays homage to Paris in Le Bon Marché pop-up
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. Burberry personalizes Lunar New Year notes via WeChat
  9. Barneys personalizes experience via iBeacon placement
  10. Luxury facing a digital-or-die dilemma: BCG
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