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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 26, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
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  3. The Langham, Lucid Air bring custom house cars to NYC, LA
  4. De Beers Group to discontinue lab-grown diamond business
  5. Fendi funds restoration of Renaissance-era landmark
  6. Porsche cuts ribbon on esports facility in Cologne
  7. ThredUp launches first-ever digital vintage pop-up
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Longines wraps role as official timekeeper of 151st Kentucky Derby
  10. BMW North America highlights history in 50th anniversary series
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