Luxury Daily
The authority in luxury news.
Sep. 20, 2024
  1. Fondation Cartier finds new home base in Paris
  2. S.T. Dupont x Casablanca Mosaic collection goes live
  3. Luxury Unfiltered: Why training is the key to client-centric success
  4. The 1916 Company embarks on ‘Icons of Time’ tour
  5. Porsche drives innovation, all-electric Macan forward with Olympian Eileen Gu
  6. Stella McCartney flips pop culture moment into climate message
  7. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  8. Dunhill announces Frieze Master Talks 2024 program
  9. Rolls-Royce pulls director of design from BMW Group
  10. US contains highest global centimillionaire concentration: Henley & Partners
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 26, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Fondation Cartier finds new home base in Paris
  2. S.T. Dupont x Casablanca Mosaic collection goes live
  3. Luxury Unfiltered: Why training is the key to client-centric success
  4. The 1916 Company embarks on ‘Icons of Time’ tour
  5. Porsche drives innovation, all-electric Macan forward with Olympian Eileen Gu
  6. Stella McCartney flips pop culture moment into climate message
  7. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  8. Dunhill announces Frieze Master Talks 2024 program
  9. Rolls-Royce pulls director of design from BMW Group
  10. US contains highest global centimillionaire concentration: Henley & Partners
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Porsche drives innovation, all-electric Macan forward with Olympian Eileen Gu
Dunhill announces Frieze Master Talks 2024 program
Fondation Cartier finds new home base in Paris

The 1916 Company embarks on ‘Icons of Time’ tour
S.T. Dupont x Casablanca Mosaic collection goes live
Off the Cuff: A Q&A with House of Hunt’s Holly Hunt