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Feb. 27, 2026
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Fragrance and personal care

Lancôme transitions app capabilities to mobile Web with revamped site

December 7, 2016

Lancôme's new mobile site takes ideas from apps Lancôme's new mobile site takes ideas from apps

 

By Sarah Jones

Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  4. Rolls-Royce drops in at Oberoi Concours d’Elegance
  5. Global demand for luxury hotels outpacing supply: JLL
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Belmond partners with fashion designer Thebe Magugu
  8. Rolex Awards welcomes 50th laureate class
  9. Louis Vuitton teams up with athlete Carlos Alcaraz on custom trunk
  10. Fendi says 'aloha' to new Honolulu boutique
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