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April 11, 2026
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Fragrance and personal care

Lancôme transitions app capabilities to mobile Web with revamped site

December 7, 2016

Lancôme's new mobile site takes ideas from apps Lancôme's new mobile site takes ideas from apps

 

By Sarah Jones

Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. Louis Vuitton announces Regeneration 2030
  6. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  7. De Beers supports Desert Diamonds with bridal addition
  8. Subscribe now: $12 for 12 weeks
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. The 1916 Company sets up shop on Manhattan Beach
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