Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
{"ct":"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","iv":"974237e1760cb95d4b3d1c0448533b32","s":"b3779eb6b7ffc9c2"}
Share your thoughts. Click here