Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"4abb520f8ef908e575558bd74981a368","s":"989f539de1d05029"}
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