Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"a3f6c106201565f9d3ba56c2c7ede429","s":"75b6dbb937063233"}
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