Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"dd5a394e2aa3702963e2a088f3d5d7a6","s":"2235d5d82544b7b6"}
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