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Automotive

Land Rover breaks winter ad campaign targeting US skiers and snowboarders

December 9, 2019

Olympic Gold medallist and U.S. alpine skier Mikaela Shiffrin driving the Land Rover Sport in the commercial. Image courtesy of Land Rover North America Olympic Gold medallist and U.S. alpine skier Mikaela Shiffrin driving the Land Rover Sport in the commercial. Image courtesy of Land Rover North America

 

By Staff reports

Targeting rugged outdoor-types, Land Rover North America has launched its new brand and product advertising campaign targeting skiers and snowboarders as part of its sponsorship deal with U.S. Ski & Snowboard.

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