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In-store

Land Rover offers augmented reality preview of new car

December 12, 2014

Durovis Dive headset for Land Rover Durovis Dive headset for Land Rover

 

By Nancy Buckley

British automaker Jaguar Land Rover is unveiling a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.

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  1. Luxury Unfiltered: Are multi-brand ecommerce platforms dead?
  2. Creative director Alessandro Michele rewinds time with Valentino
  3. Musicians are suing one another. Will luxury brands get caught in the crossfire?
  4. The 1916 Company premieres livestream shopping platform
  5. Vestiaire Collective ramps up AI use sitewide
  6. Lamborghini holds second annual '#SHEdrivesalambo' retreat
  7. Stefano Cantino to take charge at Gucci as CEO
  8. Burberry uplifts outerwear styles in star-studded campaign
  9. Richard Mille, McLaren reunite for supercar-inspired timepiece
  10. Coty celebrates 120 years of fragrance with exclusive event
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