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Michael Kors positions iPhone charger as fashion accessory

December 12, 2014

Michael Kors campaign image for Duracell Powermat kit Michael Kors campaign image for Duracell Powermat kit

 

By Sarah Jones

U.S. fashion label Michael Kors is appealing to the fashionista on-the-go with its promotions for its Duracell Powermat kit cell phone accessories.

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  1. Day's wrap: Virgil Abloh, Twitter, Burberry, Hublot and The Ritz-Carlton
  2. Luxury loses a generational talent with Virgil Abloh’s passing
  3. Burberry promotes youth literacy initiatives, continues work with Marcus Rashford
  4. Louis Vuitton designer Virgil Abloh dies of cancer
  5. Consumers find new value in luxury travel: American Express
  6. The Ritz-Carlton debuts new property in China
  7. Introducing Omicron, global luxury’s latest enemy
  8. Burberry transforms customer experiences through digital innovation
  9. Miu Miu dazzles in an ode to nightlife
  10. Audi offers vision of progress in Janelle Monáe campaign
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