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Michael Kors positions iPhone charger as fashion accessory

December 12, 2014

Michael Kors campaign image for Duracell Powermat kit Michael Kors campaign image for Duracell Powermat kit

 

By Sarah Jones

U.S. fashion label Michael Kors is appealing to the fashionista on-the-go with its promotions for its Duracell Powermat kit cell phone accessories.

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  1. Comme des Garçons sets up shop in Sao Paulo
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Genesis to enter new markets in Europe
  4. Belmond unveils refurbished Splendido property
  5. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  6. Personalize luxury brand marketing strategies for lasting loyalty
  7. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  8. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  9. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  10. Rebag links with Luxury Stores at Amazon
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