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Lanvin takes consumers on set with new video

December 6, 2013

 

By Sarah Jones

French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video's making.

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  1. Bloomingdale's gamifies in-store shopping through Snapchat filters
  2. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  3. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  4. Buy Retin A Micro gel Online — Tretinoin 0.1%, 0.05% Cream No Prescription
  5. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  6. Ecommerce to account for 18pc of luxury sales by 2025: McKinsey
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. Top 10 mobile marketing trends for 2016
  9. Luxury online retail market to reach $41.8B by 2019: report
  10. South Korean beauty surpasses Western brands for Chinese market share
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