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Internet

Lanvin takes consumers on set with new video

December 6, 2013

 

By Sarah Jones

French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video's making.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. 2019 luxury spend expected to grow highest in UK
  3. Sharing economy comes to luxury retail with Bloomingdale's rental service
  4. Hong Kong hospitality sees downturn as protests continue
  5. Marketing to the Smartphonista: A new generation of digital buyers
  6. What impact would a recession have on the luxury business?
  7. Four Seasons: Engagement carries more value than number of social followers
  8. 68pc of millennials follow luxury brands on social media: report
  9. Chopard champions French filmmakers for digital film festival
  10. Luxury hotels can leverage social clout to attract young affluents
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