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Internet

Lanvin takes consumers on set with new video

December 6, 2013

 

By Sarah Jones

French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video's making.

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  1. Consumers crave self-treating shopping holiday: A.T. Kearney
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Luxury Women to Watch 2019
  4. Zegna launches new retail concept in New York
  5. Tod’s kisses spring hello with playful campaign
  6. Growth of mobile commerce creates online and in-store opportunities: BRP
  7. How competitive brands can work profitably together
  8. Fendi offers branded living in Scottsdale residences
  9. Gucci responds to sweater backlash with diversity initiatives
  10. Michael Kors brings Instagram campaign to life at Tokyo museum
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