Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
{"ct":"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","iv":"d690eb89b5b2dc8aff25f69adbd3ed56","s":"556391157f3dd5de"}
Share your thoughts. Click here