Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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","iv":"9fa78361083394f399c8f53146aff405","s":"5db7e6421f194cce"}
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