Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
{"ct":"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","iv":"a2a01b8616da505a5eed5401b14b05d5","s":"dcec5e60ca235e35"}
Share your thoughts. Click here