Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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","iv":"2673002d500a2bfe70734ab85a8b820b","s":"e630c0c713128ac4"}
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