Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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","iv":"5e036cc2c8d4d6eec2a7d38172261b0d","s":"c9dc76276cd860f5"}
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