Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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JxZ9q83eOAbmxmNCHc2vt\/foZUp+gEEE5mgMXm39R3GRO9vp2leHyLo55BwAvMUTR8eow1Zna15mwaStEyBQEt0x+7\/ye1nlxGPqOlHhsb6iJaNR0YI+JePKCabcqP4OUK1ltw9VdlaEs0Nfjz79mmbfU\/XejVdATq32G1jMBliK+wG7NIkjD7BGJc8qk8erHDaL01ebVaE4BPYtAwnna6aKuQtqW1O0l80zhDjA0NU5kMaNnhMrmQU7hFlvlamu8RqR25Vr5Cx9cfabSzaNtrzlpcV3UaVfoiDYA\/R7Vzu5s65wfgaL99YB6Xd9Z5gE6DeIFnq3eKLvSP6McMkSQ\/bz2iK4zqGJes6HJxGHSH1P7EdgGn6CXph9+lYj06MgT6TatWE1hcfNPDkoKsI1qRaxVu8VmfxSfYnXJvVHrA0NR42StaXvTQ0CUSenay7+\/Fpsh3VqiWBExG7kA1IroBBYPR4Jxsepxz82sj64c79Ioj8GSliBtqxXSg\/h5g8IMqNIRaqIf8rfCpmq1tMc2nEEbIioUwZx\/0u1I6kLwopn0Tt2vFvNpICPeRWppmh7RJFONtfLel7DUD6oS9zIzzwKXJQuoU9BJiFTwCR4styck46CB6EyvSsfpAtvc1+v3dSoyrxLwb0S3ewFt87pj81yXdije5d0Ae5sdiAdPoDRn+ZcCotiSM41D4fsx3DiWWmJwkqcqkGZNPHnGoEOLwWx95SMS+S9xrFfCeVSxBofy+llPHOW2ume2\/osnEWgXzajo1yrrrg5Jtk7F26pFi8WM4Ho6cvh75UkBKQZ0xmDQn0ws4UdIdSwfknH6c+dWESw9VZy1eViJIr6uat7MxUy+iK8mqsfn8cXAMGtn38uIoETtoP5djO+DZJY5L\/00A1\/+CRMGwTwQrnyLMeNFBb3v4piIzbevCd4bwcu0YD0xC02RIe7i\/PAqBySiwwHBe0gDOo+Oz2PP+CF\/KSa5PokGs\/xExr2VLDR26WKawPNSgSQDVNSwVRHiRitY1cGjcOfJ\/rcy74RU97mvI81hXItwgg3RM9EY2cBCgLmf+fGLSb+P1D9uzI0paNUkHgBP7L341aLrIIcUpY3jvlVeqVlVqoWg+WPah72nIOYrmrhGqxxOaY\/zAgVaPQvbgUH8jc1eE0aVUNbNAN\/m5ogNWxtrfdpP99jLyw5458Q5j6FToTN5IH3fgTEndYRFC3acQjptwEjvVD9C897WQLLqOT4A+vsasJO9gk6gFjESzOG\/Ssp3PFwk+uSOkSn4hAE3Edl+fq0czfFwD6u+RUvV5S5GF2AYYUnBqBYbm76B0KdlMTgcLbZPqzNt7G3PVmPa8gDeIH1MAF4SBuVumCFiFi6JzEK7pt5c\/MvrvzT8iCuYnTO1hEXsNSE0GcZkpGFDbC9EESETfhLwKcMvWV+EypgRLuzeSK5UXmUAC2prkrUvrtARIQmYIS5p\/5tE6xz3g3EsIhPBXPu3GVFu+tbKo4R80VW8mKl+N0YPd0yQH4ljoCA9ycDv3SJX0FCSNFpSpSDwdYeTdrhWntjBl\/Jzx9GTLEcMotxWgfqheemnJ1C6Y9utyc1twcjLGq\/QulQNQkdrysmDnPkq9oUB5J9pD7ohahj1HErLtWrCe1v8Yh0OuGXHpo+snveCl5mUToFcNKyigI0igKId8MuOIvFNAsMj\/6DOCtwMDS0iL94L\/Ah8MbDuj7jNSRr3RXgBkUawuTspcKeiDLSzlv1oTgUv1vXo5O7EDfQwmtskyQhUlmijbY6YTM8P27XOSc8cR1u3QivttgcR8dPAlH3Y2prlnrmkaOGvXGk\/Ol9O1gtMSPG+u2A9d1INO8zDotJ2o8iTSV3A0+Skx\/1fKwld34naDenBskYV7ONYjGgbhWOC78DYiZgAFbWnFTMraQmDJTZxfmhk2K6Qy7HrB\/NOcC7KmqBKUWmtciBjyW4LUHU\/PMBQYDBN2QhGvEK1\/jgSTmID23zXmyVv1qRI6\/C+12YUMeZxqckxTbLuRAKNLksFBp+F0DF7fPGSeEbGqaPBxM4o5+ajOnreb45xmr0e2qTmyBmxYZfIA6IRMB\/qfiDRDiDUjFRsikV9SAOAHiGRDig9FVWLVl0gwUjFjFZCfT8YdfJDwaJSePRPJr32KOszFcjeVgcAcY2VbevIqnTX+UQi3VwqEXu+RJAOJFUABn1wqK+WHmryrwDBs2+SSBsfK483xg9lknwWECrRdnUJA5AnFdt6HTcjYf8q5Td\/Em2I0Xh8bk5PfEf3eGrnqsG71W8EF+Sxwl99HyyXacb0x1ZSWikv6IPRAZVpuK3bWP5R9uNd5Li8HjfgVUgSKRiWqTpWqO4HO0RJPlaD4JxKDDuIzRaY2bf6ecs0Zgtw9vz58jGXpyHjR\/6XBmfEncMhjo+vr31y16Krv4mkmJ9kgT1rP3yCsu9ncT6D3M1tr\/A6f4ddGLrEuX9wp+C8Mo3AMdvsMG5rretzEDxaYtJkHRnD6IeKkqAX2hsB9AraNyPKZCREr1iUdg57Y0gksZnUzA1xeUK4X88INxR3BZgdigmaYG49GzibJ8RixyjxWT2FtPF\/RwT1weEI8VKO6qwEEvdRKbcuxl2P43\/9xw5z8nBiy1PczpBmfVqpg8dAMkxISldbCuaWWmXlc9bLhNv9vVQMjQzHKnEgkoaNGGmGG0gCoF9XlrVXp5XF2NzDnQ6vYdp5CjaPgxlmTAoCMlmEAiF5+P1fAlgX0AOPFQibbK4b7VqPzXeXobgVaU471PCM2IfbXBNZhN3VqbDmORwlQEEhMNh9I2dec6XhZjmcrI04DfSvl6CZm3wvo6M9TZKQwmnWjBkr2hZZFpCViitev5RnPYTX67G1Xjh\/3HA4C170VAdf43e6RRP4o6BjMSRPKScw+OrtpOP8urAAj9gkecy2WgIoBtrHDftR5+B1aVrxr9C1tAiW1zvNbMnVChsFaxKwva2SHca\/C6ElT5lPW0fahvkOM\/+M37UynGzyiOzNP8TlhK9A1yClAC075LiGxBM9F8sTFQ00f4nDpC429mG73xqw=","iv":"3e9875c534cfb7efc854f0b4633a7ffa","s":"6b7865f546fb17c0"}
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