Automotive
September 14, 2017
Lexus' on demand press conference through augmented reality. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus is working to make media coverage of its participation at the Frankfurt motor show easier to share by using augmented reality.
{"ct":"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","iv":"0d599926131701aad5c29b7f1a346dca","s":"183c0919dc2a73a0"}
Share your thoughts. Click here