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Multichannel

Lexus brings TV ad to life in immersive celebrity event

February 10, 2016

Jude Law at "The Life RX" live performance Jude Law at "The Life RX" live performance

 

By Staff reports

Toyota Corp.’s Lexus is highlighting the carefully crafted nature of its 2016 RX with a “bespoke performance” in London.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Swarovski, Ariana Grande release sophomore capsule collection
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Audemars Piguet brings AP House concept to Miami Beach
  9. Chaumet expands environmental efforts with WWF France partnership
  10. Ralph Lauren strengthens ESG strategy, sets 2030 targets
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