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Automotive

Lexus challenges movie fans through quality audio

May 8, 2017

Image courtesy of Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is testing moviegoers’ ears with a new theater advertisement that looks to entertain viewers while showing off its vehicle’s power.

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  1. The future of successful luxury brand collaborations
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  4. Hästens celebrates World Sleep Day
  5. Gucci names next artistic director
  6. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  7. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  8. Dunhill connects with Focus Features for ‘Black Bag’
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  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
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