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Internet

Lexus creates social buzz for ES via tech startup campaign

September 27, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is pushing the 2013 ES model's updated technology and style through a Facebook application and additional social media promotions to let users vote for their favorite startup projects that the automaker will support with a monetary donation.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. France welcomes first Case Loewe location
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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