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Internet

Lexus creates social buzz for ES via tech startup campaign

September 27, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is pushing the 2013 ES model's updated technology and style through a Facebook application and additional social media promotions to let users vote for their favorite startup projects that the automaker will support with a monetary donation.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Ruinart welcomes 2026 art series partner
  5. Year-end sales jump 9pc at Hermès
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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