Luxury Daily
The authority in luxury news.
July 21, 2025
  1. Berluti recruits French actor Victor Belmondo
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Filmmaker Martin Scorsese rocks menswear from Giorgio Armani, Kith
  5. Introducing ‘Heirloomcore’
  6. Aston Martin, ELEMIS skincare join forces
  7. Michael Burke steps in as LVMH Americas CEO
  8. Mercedes-Benz fuses heritage, high tech at Studio Odeonsplatz
  9. Hermès reports 'robust sales' in H1
  10. La Compagnie offers exclusive $40K pass to niche frequent fliers
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Maintaining the luxury image across all social media platforms

September 27, 2012

 

By Rachel Lamb

With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all channels to achieve the maximum luxury experience.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Berluti recruits French actor Victor Belmondo
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Filmmaker Martin Scorsese rocks menswear from Giorgio Armani, Kith
  5. Introducing ‘Heirloomcore’
  6. Aston Martin, ELEMIS skincare join forces
  7. Michael Burke steps in as LVMH Americas CEO
  8. Mercedes-Benz fuses heritage, high tech at Studio Odeonsplatz
  9. Hermès reports 'robust sales' in H1
  10. La Compagnie offers exclusive $40K pass to niche frequent fliers
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Lucid teams with Uber to develop autonomous luxury taxi service
Balenciaga opens boutique at Royalmount in Quebec

Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
In new campaign, Balenciaga riffs on luxury culture
Off the Cuff: A Q&A with Launchmetrics’ Alison Bringé