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Multichannel

Maintaining the luxury image across all social media platforms

September 27, 2012

 

With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all channels to achieve the maximum luxury experience.

Twitter, Facebook, Pinterest, Instagram, foursquare, blogs and YouTube are all making it easy for luxury marketers to engage with consumers via portable devices such as smartphones and tablets, but some tactics are lost in translation. Therefore, when brands plan out their social media strategy, they need to ensure that it is a cross-channel reach so that they can reach affluent consumers on-the-go.

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