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Multichannel

Maintaining the luxury image across all social media platforms

September 27, 2012

 

By Rachel Lamb

With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all channels to achieve the maximum luxury experience.

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  1. Burberry, Prada, Lyst, Rosewood and Alibaba
  2. Are China’s “Little Fresh Meat” idols losing their luster?
  3. LVMH reveals comprehensive update on sustainability efforts
  4. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  5. Il Makiage taps YouTube beauty influencer in celestial collaboration
  6. Audi highlights passion, progress in new film series
  7. Audi drops clever, concise ads to showcase offerings
  8. Stock market stumbles as inflation rate climbs
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  10. Tag Heuer taps NBA star as new ambassador
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