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Aug. 22, 2019
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Multichannel

Maintaining the luxury image across all social media platforms

September 27, 2012

 

By Rachel Lamb

With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all channels to achieve the maximum luxury experience.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  8. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  9. Michael Kors enlists real-life jet-setters for travel campaign
  10. Service, entertainment – not technology – shaping retail’s future
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