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Out of home

Lexus ditches wheels for new type vehicle

June 25, 2015

Lexus' Hoverboard Lexus' Hoverboard

 

By Nancy Buckley

Toyota Corp.’s Lexus is continuing its “Amazing in Motion” campaign by bringing science fiction alive with a new type of vehicle – a hoverboard.

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  1. Prada leverages pandemic as opportunity to contemplate, transform business
  2. How beauty retailers can encourage online shoppers to embrace new products
  3. Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director
  4. LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  5. The young love luxury, but are brands ready?
  6. Audi adds thrill to wish list in new humorous holiday campaign
  7. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  8. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  9. Bleu de Chanel dives deep with new campaign
  10. Consumers stay home, shop online for Black Friday
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