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Internet

Lexus expands IS campaign via millennial-focused microsite, contest

July 24, 2013

 

By Joe McCarthy

Toyota Corp.'s Lexus is broadening its cross-media campaign for the 2014 Lexus IS with an interactive microsite that encourages fans to create an "Amazing Mix" for a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, overnight accommodations and $2,000.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  3. Bosch unveils AI-powered integrations at CES 2026
  4. Lucid, Uber debut autonomous luxury taxi service
  5. Christie’s promotes luxury auction sales lead to global role
  6. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  7. Chanel unveils new handbag campaign starring Jennie Kim
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  10. The 1916 Company enters preowned luxury handbag market
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