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Dec. 27, 2025
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Sports

Lexus expands partnership with World Surf League

May 10, 2024

The new agreement includes in-person activation and spots on the league’s live broadcast Image credit: WSL/Jesse Jennings The new agreement includes in-person activation and spots on the league’s live broadcast. Image credit: WSL/Jesse Jennings

 

By Luxury Daily News Service

Following a strong start to an early-year collaboration, Toyota Corp.’s Lexus is building on an existing deal.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Hermès showcases the surreal for spring campaign
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Chanel unleashes ‘From Dream to Reality’
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Luxury Women to Watch 2017
  10. Pratesi continues retail push with new Boston boutique
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