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Multichannel

Lexus leverages US Open sponsorship via multichannel efforts

June 11, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is creating more awareness for its title as the official car of the 2012 U.S. Open by hosting a Twitter chat and adding to its interactive onsite experiences.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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