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Multichannel

Lexus leverages US Open sponsorship via multichannel efforts

June 11, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is creating more awareness for its title as the official car of the 2012 U.S. Open by hosting a Twitter chat and adding to its interactive onsite experiences.

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  1. Moncler returns to the slopes for Grenoble campaign
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  3. Ruinart reveals annual Carte Blanche creative collaboration
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  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
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