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Dec. 23, 2025
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Multichannel

Lexus looks to brand the letter F in new campaign

April 8, 2014

Lexus Lexus IS F Sport from campaign

 

By Joe McCarthy

Toyota Corp.'s Lexus is reframing the "bold" dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Women to Watch 2017
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. YSL Beauty explores boundary-breaking heritage through scent
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