Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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","iv":"4931b3c17497f50d438f0fc0c1dfb20c","s":"dfe0da3740210e5f"}
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