Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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","iv":"50988f4096f0d82ceafa47408d5addc0","s":"1de162cc396eea97"}
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