Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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","iv":"addbba9a01f9fdf510cdb63726f4d5da","s":"7f4abb8cbba6ca8a"}
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