Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"08c8093fd920fc3c9c688dd0de320a0b","s":"146274e8a71efe8b"}