Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"e6a0c6eb21913246a7a26324e21b11b6","s":"d758826a69b11bf4"}