Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"3174ebcea5cbe30af5f5da58550733c6","s":"5ab578040941c65f"}