Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"d9283b3ef64251f11b9b3a3ec90c27f7","s":"33013f4d8045724b"}