Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"2a756278765cc61a69e45d93f85e0e66","s":"9f8f227eede1453b"}