Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Champagne Telmont earns Regenerative Organic certification
  10. What real-time branding means for luxury brands
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Champagne Telmont earns Regenerative Organic certification
  10. What real-time branding means for luxury brands
VIDEOS
More Videos

MORE IN Internet
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans