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Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Moncler returns to the slopes for Grenoble campaign
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
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Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance