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Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Moncler returns to the slopes for Grenoble campaign
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  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Chanel unleashes ‘From Dream to Reality’
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
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  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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