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Internet

Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  2. Chanel unleashes ‘From Dream to Reality’
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. US lowers tariff on Swiss imports to 15pc
  5. Viceroy Hotels installs next chief executive
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. JW Marriott, Flamingo Estate roll out new wellness experiences
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Hilton launches loyalty program at sea with Explora Journeys
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