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Television

Lexus positions GS in prime-time product placement

May 7, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus positioned the new 2013 GS model in a one-minute scene in the latest episode of broadcast network ABC’s prime-time drama, "Revenge."

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Les Roches launches private aviation postgraduate degree
  10. Printemps unveils VIP shopping suite at Haussmann flagship
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