Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"1eef173a673781fc982c0e616dca2d80","s":"d84f98e2257d8e67"}
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