Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"0716829c18d3f6897cee69de0595fb43","s":"b151bb9fa37d2af8"}
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