Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"d6174df16e6ce02d73265cf641ded03d","s":"c6052d08e920bd94"}
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