Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"4edceb1ed3a0e50de71d63114d9ca7e4","s":"7136fcec106f0d3c"}
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