Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"8fad2d6ddaa2152d457985dc20ecb2c8","s":"7c7c106aca4ffc64"}
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