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Mobile

Lexus taps mobile game for ES push

September 13, 2012

 

By Rachel Lamb

Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Kering Foundation to examine violence against women, children via new research program
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Legendary architect Frank Gehry dies at 96
  7. A. Lange & Söhne opens doors to London flagship
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Versace announces exit of Dario Vitale as creative director
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