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Lexus targets progressive demographic with online talk-show campaign

November 17, 2010

Lexus has launched a talk show to promote its CT 200 h

 

By Kaitlyn Bonneville

Lexus is targeting a younger generation of luxury auto consumers with an online talk show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Dior goes for gold with flashy J'adore campaign
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. CFDA bans fur from New York Fashion Week
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