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Lexus targets progressive demographic with online talk-show campaign

November 17, 2010

Lexus has launched a talk show to promote its CT 200 h

 

By Kaitlyn Bonneville

Lexus is targeting a younger generation of luxury auto consumers with an online talk show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.

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  1. EBay presents shoppable Super Bowl weekend activations
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  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
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