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Lexus targets progressive demographic with online talk-show campaign

November 17, 2010

Lexus has launched a talk show to promote its CT 200 h

 

By Kaitlyn Bonneville

Lexus is targeting a younger generation of luxury auto consumers with an online talk show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  3. Global luxury market to grow by up to 4pc in 2026: Kearney
  4. Kering consolidates jewelry houses into new division
  5. Bentley nears $3B in annual sales, growth slows
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
  8. Marriott’s Luxury Group launches artist residency program
  9. Saks Global draws additional funds from $1.75B bankruptcy financing package
  10. ‘Born Incomparable’ at Automobili Lamborghini Museum marks 60 years of Miura
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