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Mobile

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees

April 15, 2011

Mobile enhanced the runway experience

 

By Giselle Tsirulnik

The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.

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  1. Creative director Marco De Vincenzo steps down from Etro
  2. Zegna unveils expanded global sustainability initiative
  3. Zegna launches fragrance collection
  4. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  5. Alexander McQueen embraces Victorian Gothic aesthetic for fall/winter
  6. Sephora teams with F1 Academy
  7. Bonhams turns to television for narrative storytelling campaign reach
  8. Rolls-Royce Motor Cars clarifies: No layoffs or cost-cutting
  9. Top luxury campaigns of 2025: Luxury Daily
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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