Luxury Daily
The authority in luxury news.
Dec. 17, 2025
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Dior, Rizzoli to release book on Lady Art project
  3. Coty earns ‘A’ score from CDP
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Moncler returns to the slopes for Grenoble campaign
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Gucci studies connection in spring/summer 2025 campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Lincoln amplifies multichannel holiday campaign with mobile ads

December 6, 2011

 

By Lauren Johnson

Lincoln is using holiday-themed mobile advertisements to promote new models of its MKZ sedan.

The mobile ads are part of Lincoln’s larger “Wishlist event” campaign, which also includes Web and broadcast components. The ad is appearing in the NBC’s Today show iPhone application.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Dior, Rizzoli to release book on Lady Art project
  3. Coty earns ‘A’ score from CDP
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Moncler returns to the slopes for Grenoble campaign
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Gucci studies connection in spring/summer 2025 campaign
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project

Coty earns ‘A’ score from CDP
Seabourn to broadcast 2026 World Cup aboard luxury cruises
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory