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Multichannel

Lincoln amplifies multichannel holiday campaign with mobile ads

December 6, 2011

 

By Lauren Johnson

Lincoln is using holiday-themed mobile advertisements to promote new models of its MKZ sedan.

The mobile ads are part of Lincoln’s larger “Wishlist event” campaign, which also includes Web and broadcast components. The ad is appearing in the NBC’s Today show iPhone application.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
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  10. Dolce & Gabbana debuts Devotion fragrance film
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