British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
The jeweler used social media, mobile, in-store and its Web site when it launched a gnome-themed scavenger hunt which resulted in bracelets for participants. Links of London used a friendship theme to encourage buzz around its friendship bracelet, the prize for the winners.
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","iv":"4ae6ae4380d026ca345f19621ba711c1","s":"bf54f289bbc1c499"}