British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
The jeweler used social media, mobile, in-store and its Web site when it launched a gnome-themed scavenger hunt which resulted in bracelets for participants. Links of London used a friendship theme to encourage buzz around its friendship bracelet, the prize for the winners.
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","iv":"aa5631fa3427a43d3393b64526151b1a","s":"6dbc8fc7e2af1003"}