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Apparel and accessories

Localization key to reaching digitally advanced, well-educated Middle Easterners

July 27, 2016

Dolce & Gabbana Abaya collection, fall/winter 2016-17 Dolce & Gabbana Abaya collection, fall/winter 2016-17

 

By Sarah Jones

High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
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  3. Chrono24 rebrands in bid to lead global collector community
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  5. Rebag links with Luxury Stores at Amazon
  6. Gucci uplifts GG Monogram in throwback campaign
  7. Alfa Romeo signs on as sponsor of Italian sailing team
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