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Apparel and accessories

Localization key to reaching digitally advanced, well-educated Middle Easterners

July 27, 2016

Dolce & Gabbana Abaya collection, fall/winter 2016-17 Dolce & Gabbana Abaya collection, fall/winter 2016-17

 

By Sarah Jones

High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.

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  1. Creative director Marco De Vincenzo steps down from Etro
  2. Chanel makes ambassadorship with model Bhavitha Mandava official
  3. Luxury on trial: What will stand up in 2026
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Luxury Unfiltered: How German luxury automakers lost the plot
  10. Dolce & Gabbana debuts Devotion fragrance film
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