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Multichannel

Galeries Lafayette redefines chic in first phase of rebranding effort

September 18, 2015

Anais Mali for Galeries Lafayette's Le Nouveau Chic Anais Mali for Galeries Lafayette's Le Nouveau Chic

 

By Jen King

French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.

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  1. Prada, Dior among brands testing Instagram's in-app shopping
  2. Gucci's UK search volume up as brand cultivates millennial loyalty
  3. 2019 luxury spend expected to grow highest in UK
  4. Day's wrap: Hermès, Bloomingdale's, Panerai, Google, smartwatches and JW Anderson
  5. Day's wrap: Tom Ford, Swiss watches, Bulgari, Audi, Piaget and Mercedes
  6. Research online, purchase offline trend is defining luxury sales: report
  7. Targeting, uniqueness and clienteling in evolving luxury retail
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Register now: Women in Luxury conference New York May 9
  10. Bulgari links with Starboard to host fashion show at sea
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