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Multichannel

Galeries Lafayette redefines chic in first phase of rebranding effort

September 18, 2015

Anais Mali for Galeries Lafayette's Le Nouveau Chic Anais Mali for Galeries Lafayette's Le Nouveau Chic

 

By Jen King

French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. CFDA bans fur from New York Fashion Week
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  5. Aman welcomes warmer weather with ecotourism boost
  6. Dior goes for gold with flashy J'adore campaign
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