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April 4, 2020
  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. 71pc of affluent parents opt to upgrade accommodations for family trips
  4. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  5. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
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Multichannel

Galeries Lafayette redefines chic in first phase of rebranding effort

September 18, 2015

Anais Mali for Galeries Lafayette's Le Nouveau Chic Anais Mali for Galeries Lafayette's Le Nouveau Chic

 

By Jen King

French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.

To read the entire article, please subscribe or
 
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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. 71pc of affluent parents opt to upgrade accommodations for family trips
  4. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  5. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. Four Seasons, Belmond lure homebound consumers with virtual events
  8. With no trade shows, ramp up PR, content marketing and digital outreach
  9. Marketing during the economic downturn
  10. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
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Day’s wrap: Lexus, Aman, LVMH and Alexander McQueen

Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
Alexander McQueen finds new way to engage fans with McQueenCreators