Mobile
November 23, 2011
By Kayla Hutzler
Location-based mobile advertisements and SMS messages are an effective way to increase brand awareness and drive consumers into bricks-and-mortar stores this holiday season.
{"ct":"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","iv":"aefce6cf433f9bfcf70a744d0c678028","s":"f97213629bb9884f"}
Share your thoughts. Click here