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Mobile

Location-based mobile ads deliver high-end experience for luxury marketers

September 28, 2012

 

Location-based mobile ads allow luxury marketers to deliver a highly-personalized, geo-targeted experience for consumers, effectively giving them a high-end environment that correlates with the luxury brand image.

Marketers including Tiffany & Co., Lexus, Vertu and Nordstrom have all used location-based mobile ads in applications or on mobile sites to deliver relevant, targeted information to affluent consumers in a specific area. In addition to aligning with the luxury image, high-end brands benefit from these ads because they can get consumers on-the-go and on the marketers’ own terms.

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