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Rolls-Royce boasts Art Deco roots via bespoke collection reveal

September 28, 2012

 

British automaker Rolls-Royce Motor Cars is flaunting its role in the Art Deco movement through a bespoke collection and a set of three art prints that the automaker unveiled at the Paris Motor Show.

Rolls-Royce showed Art Deco-inspired Phantom Saloon, Phantom Drophead Coupé and Ghost vehicles at the auto show and will make an exclusive collection inspired by these models available for purchase to its clients, per the automaker. These efforts are likely targeting Rolls-Royce’s older customers who buy into the brand for its longtime reputation.

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