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May 22, 2019
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L’Occitane exec: Social sign-in triggers 10pc lift in average order value

November 13, 2012

 

By Tricia Carr

NEW YORK – A L'Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign-into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.

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  1. Moncler strategy based on speed, creativity and flexibility
  2. Luxury M&A to continue due to succession, technology
  3. Person-to-person connection keeps bricks-and-mortar retail relevant
  4. Diamonds facing increased demand, disruption
  5. Burberry holds space in Mykonos, celebrating Riccardo Tisci's first collections
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Day's wrap: Puig, Highsnobiety, Private Jet Card Comparisons, Burberry, Audi and Prada
  8. Highsnobiety enters ecommerce with collaborations, curated collections
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Contextual content strategy: Lexus’ approach to personalization
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Luxury M&A to continue due to succession, technology
Moncler strategy based on speed, creativity and flexibility
Diamonds facing increased demand, disruption