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L’Occitane exec: Social sign-in triggers 10pc lift in average order value

November 13, 2012

 

By Tricia Carr

NEW YORK – A L'Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign-into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.

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  1. Regulations, supply chain risks push brands toward next-gen materials: BCG
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  3. Bentley producing world-first luxury SUV
  4. Worldwide-exclusive Rick Owens edit lands at Bergdorf Goodman
  5. Breitling focuses on femininity, revamps Premier line
  6. Hermès opens first Nashville boutique
  7. Audemars Piguet goes global with new boutique concept
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Belmond announces Paris to Amalfi Coast train route
  10. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
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