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Jan. 19, 2021
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Apparel and accessories

Longchamp continues American appeal with Californian campaign

March 8, 2019

Kendall Jenner for Longchamp. Image credit: Longchamp

 

By Brielle Jaekel

French fashion label Longchamp is using visuals for a play on words, paralleling the horsepower of a car with the speed of an actual horse in a campaign featuring Kendall Jenner.

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  1. Day’s wrap: China, Bentley, Jet Linx, Rolls-Royce and marketing webinar
  2. Gucci is 2020 Luxury Marketer of the Year
  3. Moschino pushes ahead in China with help from Alibaba
  4. Localizing inventory key amid digital transformations: Capgemini
  5. Claremont Rug Co.: Reinventing a luxury business in the midst of a pandemic
  6. Beauty shoppers seek concrete action from retailers addressing racial bias
  7. Bentley returns to production and improves COVID-19 protocols
  8. Register now: Luxury FirstLook 2019 New York Jan. 16
  9. Trade groups respond to US ban on Xinjiang cotton
  10. Day's wrap: US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
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China, Bentley, Jet Linx, Rolls-Royce and marketing webinar

Day’s wrap: China, Bentley, Jet Linx, Rolls-Royce and marketing webinar
Bentley returns to production and improves COVID-19 protocols
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