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Apparel and accessories

Longchamp, eyeing Gen Z market, joins TikTok

October 25, 2022

The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp

 

By Luxury Daily News Service

French leather goods brand Longchamp has joined a bevy of high-end marques enticed by the potential of video-share platform TikTok to open doors to younger consumers.

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