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Multichannel

Longchamp uses realistic settings to connect with consumers

August 27, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Kay Sorin

French apparel and accessories label Longchamp is bringing its products into daily life with a new campaign highlighting its footwear and ready-to-wear collection.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Customer reviews, UGC can help cut down on fashion returns: report
  4. Kohler ties fairytale ad concept to fantasy film release
  5. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  6. Dior admits to Sauvage missteps after campaign controversy
  7. Day's wrap: Stuart Weitzman, Fendi, Seabourn, Oscar de la Renta, Four Seasons and Central Park Tower
  8. Consumers increasingly turning to AI assistants for product advice, customer service
  9. Stuart Weitzman showcases strength in men’s launch
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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