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Watches and jewelry

Longines celebrates century of Zulu Time design

May 27, 2025

The anniversary initiative spans a campaign film and stills, as well as a new take on the spotlighted chronograph. Image courtesy of Longines The anniversary initiative spans a campaign film and stills, as well as a new take on the spotlighted chronograph. Image courtesy of Longines

 

By Zach James

Swiss watchmaker Longines is uplifting one of its signature product lines for reaching a major milestone.

On May 23, the company released its latest campaign, which spotlights the 100th anniversary of the Zulu Time model. British actor and house Ambassador of Elegance, Henry Cavill, serves as the star of the initiative and asks the advertisement’s central question, “what time is it there?” – a reference to the design being the horology label’s debut dual time zone timepiece.

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