Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
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","iv":"92c26749d0a9ea12304abc845db7cec2","s":"7a96ae7515d9a13e"}
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