Advertising
June 19, 2013
By Joe McCarthy
L'Oréal Luxe is aiming to increase consumers' connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
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","iv":"913ae0a83d302d403acf0f23b27cb61c","s":"4d504adfa177e365"}
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