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Multichannel

L’Oreal exec: Luxury consumers expect end-to-end personalization

October 17, 2012

Something's different about her

 

By Rimma Kats

NEW YORK – A L’Oreal executive at the Luxury Interactive 2012 conference said that personalization is the key component in driving that one-on-one experience.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
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  5. Kering Foundation to examine violence against women, children via new research program
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