Multichannel
December 7, 2010
By Rachel Lamb
L'Oreal Paris hopes to bolster the relevance and reach of its beauty products by naming Jennifer Lopez as the line's new brand ambassador.
{"ct":"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","iv":"41228e71f385549ca5ef353b24ec6358","s":"4e9455749faadbd7"}
Share your thoughts. Click here