Research
July 6, 2020
Louis Vuitton broke the top 20 on Kantar’s BrandZ Top 100 Most Valuable Global Brands ranking list. Source: Kantar
By Dianna Dilworth
Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
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","iv":"279e8679d532d4a29e376462f193973c","s":"4417c7cfd1d399d9"}
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