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April 18, 2024
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Apparel and accessories

Louis Vuitton platforms pop culture with ‘Archlight 2.0’ campaign

March 21, 2023

Chinese soccer player Sam Li is among the Gen Z celebrities Louis Vuitton tapped for the Archlight 2.0 campaign. Image credit: Louis Vuitton Chinese soccer player Sam Li stars among a group of Gen Z celebrities tapped for the Archlight 2.0 campaign. Image credit: Louis Vuitton

 

By Emily Iris Degn

French fashion house Louis Vuitton is celebrating the pop-culture movement that swept the 2000s, releasing a second rendition of the LV Archlight sneakers.

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  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. LVMH revenues dip 2pc in Q1
  5. Balmain slots in new CEO
  6. Cartier pushes 2024 Women’s Initiative Fellows list live
  7. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  8. Partnership with Vinitaly brings oenology to Orient Express
  9. Latest Tiffany & Co. exhibition makes Tokyo debut
  10. At Lalique Group, crystal sales see slight increase
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